75% of Spanish companies confirm being digitalized

January 15, 2019
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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

IDC Research Spain has announced the main conclusions of its 'Study of Digital Indicators in Spanish companies'. It is the "first study of the market of this type", aimed at clarifying "what is really happening in organizations in terms of digital transformation." It shows an increase in the interest of Spanish organizations for its digitalization, given that for 55% of the companies consulted it is already a priority.

Only 9% of Spanish companies surveyed by IDC Research acknowledge that they have not started their digitization process. After consulting more than 800 leaders of technology user companies from virtually every sector, the results reveal an advance in digital matters, due to the benefits that this transformation brings to the organization: greater responsiveness and lower cost of certain processes, according to the report.

In addition, 55% of the companies consulted confirm that digital transformation is the priority. In the words of José Antonio Cano, Director of Analysis of IDC Research Spain, these data support the feeling that "we are facing a new digital economy that has changed the way we do business".

The experts highlight the need for Spanish companies to carry out their digital transformation under three axes: "improving user experience, search for new forms of revenue and improving operational efficiency if they want to remain competitive". It's something that 75% of the companies have already begun to do, and opens eyes to the fact less than 25% do not have a digital transformation strategy or have not even thought about it, regardless of the size of the organization.

On the other hand, although 15% of the companies state that the change towards the digital era is a business priority for their organization for more than five years, more than half of the sample (55%) recognizes that it, as a priority, has only appeared in the last two or three years. This result coincides with that of other studies by IDC Research Spain, which suggest that, currently, more than half of the organizations have undertaken digitalization strategies and have begun to develop digital (non-disruptive) services.

However, from a more pessimistic perspective, despite the positive evolution in this matter, the pace at which this process of change continues is slow in Spain, as revealed by other studies conducted last year that also reflected a certain digital immaturity in the nation. However, the data obtained by IDC Research Spain casts a light at the end of the tunnel, since more than half of the companies see as the main investment priority the optimization of operations through digital processes and automation, instead of the development of new ones.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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January 15, 2019

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