The collaboration is now active for customers in the San Francisco Bay Area, and is expected to grow nationally in the coming months. Individuals looking to build their own home are promised a 15% credit on their brokerage fees at closing on their land purchase with a Redfin Partner Agent.
"This partnership is unique as it brings together two pioneering, customer-centered companies that have already independently improved the process of buying and building homes. Together, the result is a completely new, smoother and more buyer-friendly process for the client," said Maura McCarthy, VP of strategic development for Blu Homes.
"This has the potential to really shake up the way Americans approach building their dream home. With 97% of its customers saying they would recommend tech-savvy Redfin to others, we know we are partnering with the right company."
Blu Homes makes precision-built, healthy green homes accessible to more Americans thanks to advanced building technology and a streamlined, "A to Z" homebuilding approach. While demand for Blu homes continues to grow exponentially, 80% of Blu's prospective customers do not have land. Now, Blu customers can expect an even smoother and simpler homebuilding process that starts with working with Redfin agents and using its website to find the right piece of land.
Redfin has access to hundreds of listings for land in Northern California alone, and more than 100,000 land listings across the country. From the beginning, Redfin has been committed to reinventing real estate in consumers' favor through technology, advocacy for clients, and value. Like other Redfin buyers, most Blu Home customers will receive a refund of a portion of the agent's commission when buying land through Redfin.
"Bringing together a technology-powered real estate broker like Redfin and a technology-driven homebuilder like Blu has the potential to transform the way consumers think about the home-buying process on a very large scale," said Adam Wiener, Redfin's vice president of new business and analytics. "We are focused on a customer-centric model that makes it simpler than ever to find a special piece of land and build a beautiful, green home."
Blu Homes gives a quick step-by-step explanation of how to get started with a Redfin-Partnered land search:
- Contact a Blu sales associate
- Blu will refer you to a local Redfin Partner Agent
- You work with the Redfin agent to identify the best lots
- When you find a suitable lot, Blu Homes will perform site assessments to ensure build-ability
- Purchase the land and build your Blu Home!
Once land is purchased, customers can use Blu's online 3-D Configurator to personalize one of seven architect-designed homes. Skilled craftsmen in the Blu Homes' 250,000 square-foot factory in Vallejo, CA then build the home in just 6-8 weeks. Once complete, the Blu home is installed on-site in one day and completed in 2-3 weeks by Blu's teams of craftsmen. This speed and convenience is thanks to Blu's proprietary building science technology, which allows its homes to be folded for quick and cost-effective transportation and setting on site. All of this is done at a pre-agreed, fixed cost.