The merger of Zoopla and Digital Property Group was announced back in June, the combined business is now entering the final steps of consolidating all of its websites onto a single platform. The new combined company, which will be called Zoopla Property Group, should be operating as a single, fully integrated entity from the end of September.
The Zoopla Property Group promises to become unrivalled in the UK online property market, as far as audience, brands, products, partnerships and proposition are concerned. The move to a single platform to power all the group’s brands - Zoopla.co.uk, Findaproperty.com and PrimeLocation.com – will deliver a significantly enhanced experience to its advertising members and the millions of house hunters who use the sites every month.
The integrated platform will offer great advantages for the group’s advertising members including more enquiries, more exposure, more features, more investment and more partnerships. In addition to its own websites, Zoopla Property Group now exclusively powers an impressive list of partner sites including The Times, The Telegraph, The Independent, The Sun, Evening Standard, Homes & Property, Homes.24, Globrix, This is, AOL, MSN and more.
The group recently announced its biggest ever marketing campaign and has plans to invest even more in its brands over the coming months to deliver even greater numbers of applicants, vendors and landlords to its member’s doors. With over 30 million visits to its websites in August together with the exposure on its exclusive partner sites, Zoopla Property Group is set to deliver a level of exposure that is unmatched in the UK.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “The driving force behind our recent merger was the desire to create an online property marketing platform with an unrivalled audience, brands, products and partnerships and to deliver a market-leading proposition to our members and users across the UK. The new Zoopla Property Group platform, which will be launched in the next few weeks, is another significant step towards our goal of becoming the UK’s most useful online resource for property consumers and most effective online marketing partner for property advertisers.”