Century 21 Real Estate LLC announced the launch of CENTURY 21 Business Builder(SM), a state-of-the-art marketing and CRM platform to all of its U.S.-based real estate professionals.
CENTURY 21 Business Builder enables CENTURY 21® sales professionals to design, create, and manage marketing campaigns, engage contacts and clients, and cultivate relationships from the initial lead through to a successful home sale -- all in one easy-to-use platform. CENTURY 21 Business Builder also empowers CENTURY 21 brokers with an integrated office dashboard that provides insight into the key performance metrics necessary for growing their business.
"We are extremely excited to bring this state-of-the-art marketing capability to every CENTURY 21 agent and broker throughout the United States," said Bev Thorne, Century 21 Real Estate LLC Chief Marketing Officer. "This powerful tool will help our entire network increase productivity and improve directed marketing programs."
This enterprise-wide software platform is powered by Market Leader, a leader in online marketing and technology solutions for real estate professionals.
In addition to the robust system provided to all CENTURY 21 sales professionals at no additional cost, CENTURY 21 Business Builder will also offer advanced tools to those agents who require premium capabilities.
"We take great pride in the fact that Century 21 Real Estate, the world's largest real estate sales organization, has entrusted Market Leader to power their enterprise-wide software platform," said Ian Morris, CEO of Market Leader. "This will be an enormous competitive advantage for CENTURY 21 agents and offices as they prepare for growth in 2013."