Pakistan's Zameen.com has gotten its first taste of billboard marketing. The reflective billboard, which has been erected in Bahria Town Lahore, occupies a prominent place half a kilometre before the Shahkam Chowk. Painted in the colours of the portal, the board markets Zameen.com's logo, which is the trademark picture of a house cocooning the address of the famous property portal of the country. The board catches the eye of anyone exiting Jubilee Town on the main boulevard. The giant 20x10 board towers over the passersby.
Marketing is an important aspect of just about any business. Zameen has done a fair amount of marketing and advertisement but the fact that it was always been the biggest, and the most widely recognized Pakistan property portal of the country means it had not required a lot of efforts. Despite the widespread recognition and thousands of its clients who are both local and overseas Pakistanis, Zameen has launched a fresh wave of marketing, as the first step of which, it has already gotten a prominent advertisement spot in Bahria Town Lahore.
The size of the board makes it hard to miss in the broad, bright light of day but the reflective board gets the limelight even at night time. The reflective billboard reflects the light at night time and is visible to the passersby even after the sun sets. The road that connects Jubilee Town with the Shahkam Square is a busy one and takes the load of traffic that heads to Bahria Town. This billboard has helped Zameen.com fetch more recognition not just in Bahria Town but the whole of the city as well.
About Zameen.com was launched in 2006, and is home to thousands and thousands of property listings for some of the major cities of Pakistan like Lahore, Islamabad, Karachi, Rawalpindi etc. As in interactive platform, Zameen acts as the bridge between realtors, agents, dealers, investors, developers and general buyers and sellers.