Makaan.com announced that its Facebook fan page, which was created only in April of 2011 and caters to social media enthusiasts who want to remain connected with the company, has crossed 100,000 'likes,' and currently the page has 102,372 likes and over 12,000 users are actively engaged.
Makaan.com facebook page saw a very steady and consistent rise in the number of users. The company has stated that, constant sharing of realty news, research and updates is a crucial factor that has put the page on a popular front.
Makaan.com page uses various hashtags to reach out to its users. The Page’s news related hashtages - MakaanNews, MakaanGyaan, MakaanIQ are used to share the realty trends, updates, tips and key research findings by the Makaan.com research team. MakaanTrivia popularizes the lighter side of the realty sector and talks about interesting facts in the realty sector across the globe. The page often function as a platform for people to share their experiences, put across their point of views, interact with other users and share what they found interesting in the page among their friends. The most popular hashtags are MakaanTrivia and MakaanGyaan.
Commenting about this milestone, Aditya Verma, EVP & CEO of Makaan.com said “We have been credited with path breaking initiatives in the Indian property market like Makaan.com Property Index (MPI), Makaan.com Buy Vs Rent Index (MBRI), Property Discussion Forums and Price Trends. Earlier in the year the company integrated Property Videos for the 1st time in Indian online space. Social media, like Facebook is our attempt of reaching out to a wider audience and reaching this milestone is an important indicator of the job well done.”