When a promotional campaign is launched, its main goal is to capture its audience’s attention, and leave a strong enough impression that the viewer will remember the ad well after they have watched it.
Funny commercials tend to linger on in the memories of audiences, and they are much more likely to be shared or talked about after being watched.
The Real Estate Institute of Western Australia has just launched a brand new marketing campaign to promote its website, reiwa.com, and they have struck the funny note with it.
The campaign, Take a Stickybeak at WA’s real estate portal, is designed to establish the website as the state’s best real estate portal and drive more business to its member agents.
The Stickybeak promotion is the first phase in a long-term campaign to be rolled out over coming months. It will focus on increasing top-of-mind awareness of reiwa.com through TV, radio, outdoor and online channels.
The reiwa.com website is an industry based portal which lists properties for sale or rent as well as new homes and developments across WA.
It also provides consumer information and a broad range of industry data and suburb analysis not found on other sites.
Executive Manager of reiwa.com, Charlie Gunningham, said reiwa.com successfully trades on its home-grown status, local knowledge and access to real-time data.
“In September we notched up record visits to our website. Our focus is to continue being a partner and source of business to our members, providing an industry based portal which our members and the majority of WA agents support,” Mr Gunningham said.
Mr Gunningham said it was also a fun campaign that recognised that everyone likes to have a stickybeak at property and to see what’s happening in the market.