iProperty Group Ltd released October’s performance data further confirming that Rumah123.com has extended its lead over its competitors in Indonesia and is now the clear leader and No.1 property portal in all key measurements.
The findings, verified by third party independent sources; Effective Measure and Alexa.com, combined with analysis of publically available information, revealed that in October 2012 Rumah123.com has generated the highest unique visitors, paying agents, property listings and pageviews, further widening the gap between Rumah123.com and its competitors.
The findings also revealed that Rumah123.com emerged as No.1 in the category for ‘time on site’ spent by consumers, a key metric when measuring consumer engagement. The percentage of users who accessed the property portal via their mobile also trumped other competitors.
Chief Executive Officer of the iProperty Group, Shaun Di Gregorio, said: “The results in October not only confirm our leadership position in Indonesia but illustrate the fact that we have gone further ahead of our competitors. This is a testimony and validation of the clear strategy we have in Indonesia and our focus on execution excellence in achieving our goals”.
With a record number of unique visitors in October, Rumah123.com generated more than 350,000 leads to advertisers – another record achievement. Consumers browse more pages and spend more time on the site, at an average of 13.05 minutes per session, cementing Rumah123.com’s position as the leading property portal in Indonesia.
“The appointment of Andy Roberts as General Manager for Rumah123.com in June has coincided with acceleration in the growth of the key business performance metrics” added Di Gregorio.
“The independently sourced data supports our strategy in Indonesia and demonstrates our commitment to understanding and meeting the needs of our consumers when they search for property. In tandem with this commitment, we work closely with our customers in providing them with an advertising platform that works. Rumah123.com will continue to develop innovative products and services to provide the best property search experience for consumers while maximizing lead generation for our advertisers.” concluded Di Gregorio