What makes an app the most popular? Ask iProperty Group, as they seem to knows the secret. The Group has become the most popular app on Windows 8 in Singapore and Malaysia, only a few weeks since the launch of Microsoft’s biggest operating system refresh since 1995.
“Having our property search app emerge as the most popular app in Asia is a testament to our commitment to provide our consumers with the most innovative, convenient and intuitive platform to search for properties,” said iProperty Group’s CEO, Shaun Di Gregorio.
Di Gregorio added that the iProperty Group lead the path, as the first portal in Asia to go to the market with the property search app on the iPad and later on the iPhone, Android and Symbian platforms. To date, 321,054 of the property search app have been downloaded.
“Since we launched the app, we have seen a shift in the way consumers search for properties. They love the convenience of being able to search for properties anytime and anywhere. As a company that places a strong emphasis on innovation, we ARE extremely delighted to have pioneered and changed the way our consumers search for property. We are making it easier and faster,” said Di Gregorio.
He added that the Windows 8 property search app enables users to read, share and stay abreast with the latest property news. The app also allows consumers the opportunity to search for properties based on their current location instantly. Other additional features include the comparison and review option, which enables users to do a comparison and review different properties on the same page, doing away with the hassle of switching screens. Aside from that, users are also able to personalize the home screen and display relevant listings of properties that are of interest to them. Another feature of the app is that it allows users to bookmark their favorite listings.
"We believe that there is tremendous potential to take the property search app to greater heights. As such, we are continuously looking at ways on how we can further improve the app to ensure that we meet the demands and needs of our consumers,” concluded Di Gregorio.
The iProperty property search app can be downloaded for free directly from the Windows 8 app store.