In June, Zillow, Inc. introduced Zillow Pro for Brokers — a free, five-point program that will improve listings accuracy, provide better reporting, include a powerful contact follow-up system and increase the visibility of listing agents.
Since then, the company has received strong interest from brokers all over the US. Now Zillow has announced that 33 real estate brokerages, in addition to the 15 original partners, will participate in Zillow Pro for Brokers™. The program, which is in the beta version, now includes 48 brokerages.
"As Zillow continues to forge strong partnerships with real estate brokerages across the country, we're happy to welcome these new partners to Zillow Pro for Brokers," said Greg Schwartz, chief revenue officer at Zillow®. "We look forward to welcoming many more partners in the weeks and months to come. We work with these brokerages to increase visibility to their listing agents, improve listings accuracy and give them new options for contact management."
"As one of the original brokerages in the program, our agent's responses have been extremely positive. They are thrilled to see their branding and contact information prominently displayed on their listings. We also are updating our listings on Zillow multiple times a day, so our agents don't have to worry about compliance issues or potential complaints from a client," said Dan Forsman, president and CEO of Prudential Georgia Realty. "With tens of millions of potential buyers on Zillow, that's where our clients want their listings. The Zillow Pro for Brokers program was a smart move – for us and Zillow."
The 33 brokerages making up the second round of partnerships are: