In September of this year, West Australia’s portal for real estate information, Reiwa.com, experienced a spike in its traffic, bringing it close to the milestone one million visits mark, with over 10 million page views and 364,000 unique visits.
According to the latest reports from both Google Analytics and global marketing and advertising research company Nielsen, REIWA didn’t have to wait much, and broke its visits record in the very next month.
In addition to receiving a staggering number of visits, Google Analytics and Neilsen reports also show that REIWA has entertained over 400,000 unique visitors and hit more than 10 million page views for October. According to company President David Airey, the website has been continuously breaking traffic records for the last three months, but October has proven to be a watershed month for the company. Mr Airey states that the three new records — one million visits, over 400,000 unique visitors and 10 million page views — are all firsts for REIWA.
He adds that the company has achieved all these despite the fact that REIWA has yet to launch their new television campaign. The new ad is set to go live this month and will run for six weeks on Australia’s Channel 10 and other associated metro and regional channels. REIWA’s latest campaign will also include three weeks sponsorship of 94.5 FM’s Botica’s Bunch breakfast, new ads for buses, billboards and other outdoor promotions, and social media engagement.
The upcoming TV commercial, which has already received airtime online, features a group of “stickybeaks” — or highly inquisitive persons — looking into various houses, lots and other real estate in Perth. Mr Airey states that the ad’s overall goal is to get people across the country to “take a stickybeak at West Australia’s real estate portal Reiwa.com.” He shares that stickybeaks across Australia who want to learn more about the real estate market can truly benefit from the wealth of information available right on the website.
According to Mr. Airey, the company aims to help the Australian public by providing up-to-date information on all things related to the real estate business. He asserts, “REIWA's public advocacy is designed to inform and educate the West Australian community about their rights and responsibilities when buying, selling or leasing property. It also serves to advise the public of current and historic trends in the property market, including median prices, median rents, sales volumes, selling days, percentage growth, regional data and much more.”
“In this way, members of the public can make more informed decisions when buying, selling or leasing property,” he adds.
Information on Reiwa.com can be easily accessed using any computer, tablet or mobile phone, but for owners of Apple devices, using REIWA’s valuable services has been made more convenient, thanks to the newly-released REIWA iPhone app. The application allows users to search and browse through the thousands of homes, lots and rental properties Perth has to offer. Filters help narrow down search results according to users’ preferences, such as number of rooms, price, and suburb, while map legends make it easy to identify property types in one look. Apple gadget owners may download the app on iTunes.