Washington-based Market Leader, providers of innovative online technology and marketing solutions for real estate professionals across the United States and Canada, announced that its partnership with Keller Williams Realty has contributed significantly to impressive productivity gains for the franchise in the past year.
Keller Williams, the second largest real estate franchise in the United States, launched eEdge last year, which the company says is the real estate industry's first fully-integrated front- and back-end platform to enable their associates to manage their businesses with a single, seamless solution. The platform features custom websites, lead generation, contact management and marketing components powered by Market Leader, and available to more than 80,000 Keller Williams associates.
According to the REAL Trends 500 study published earlier this year, Keller Williams Realty associates increased their productivity by 17 percent in 2011, more than double the average increase seen from other national franchises. Internal research conducted by Keller Williams Realty points to one of the reasons being the agents' use of eEdge's marketing campaigns to engage their contacts: associates running a 33-Touch campaign increased their gross commission income by 67 percent year over year.
In addition to this overall increase in productivity, Keller Williams agents using Market Leader Professional, a premium and fully integrated add-on to eEdge, report four times the number of transactions of their peers.
"We have seen an extraordinary increase in productivity, efficiency, and client satisfaction since our associates chose to launch the eEdge platform," said Cary Sylvester, Executive Director of Technology of Keller Williams Realty International. "The more our associates take full advantage of eEdge, including the premium Market Leader Professional add-on, the more success that they see. We at Keller Williams pride ourselves in delivering market-leading technology to our associates, and Market Leader is a key component in achieving that vision."
"The entire Market Leader team is very proud to be partnered with Keller Williams and is pleased to play a role in the outstanding productivity gains their associates have seen since the roll-out of eEdge and Market Leader Pro," said Ian Morris, CEO of Market Leader.
"eEdge is a huge driver in growing our business. Having such a comprehensive system has increased our efficiency and service levels for our clients," said Jerimiah Taylor, a Keller Williams associate in Tucson, AZ. "In addition, the add-on features in Pro have become an integral part of our strategy. I tracked the results of just one of the features and it easily accounted for more than $50,000 in our gross commission income."
Source: Market Leader