Online content sharing website, Pinterest, has announced that they are improving what the site offers its business users, and they have released new business centered guides and tools to help these companies promote their brand across the social platform.
Pinterest has steadily been improving their system since moving into the public sphere from an invitation only policy last year. Recently security updates to the system include a website verification feature and user blocking.
By adapting a new set of tools Pinterest aims to make the website more appealing to businesses. According to a blog post from Cat Lee, Pinterest’s product manager, the company has instituted some new polices and tools that are geared towards improving their services.
Businesses who wish to use Pinterest merely have to sign up for a business account or convert their current account into a business one. By having a business account, Lee says that content on the website will be optimized to help improve the business customer experience, such as being able to verify their official website and adding key buttons and widgets to an account to improve customer traffic, such has the Pin It Button and the Board Widget.
As a way to separate how the site works for the individual persons and businesses, Pinterest has also split their terms of service into one policy for the everyday user and one policy for businesses. Also, as way to ensure that businesses can use Pinterest successfully, the website offers a variety of help guides, which include:
A free, leader board based platform, HelloInsights can either be used from Pinterest or the HelloInsights website. Some of the key factors that it tracks for businesses include:
This article originally published on SMSwire.com.