Zoopla Property Group announced a new multi-million pound marketing campaign for its PrimeLocation.com brand. The new campaign called ‘Reward’ will include TV, cinema and print ads targeted at an upscale audience across the UK.
The theme of the new advertising campaign for PrimeLocation.com is based around the sacrifices one has to make in order to afford and buy their dream home and how that home is the reward for these sacrifices. This campaign will also see the launch of a new strapline for the PrimeLocation.com brand: ‘Find the home you deserve.'
The new print ads will start appearing over the next few days across dozens of leading high-end magazine titles and the new cinema and TV ads will first be aired in December. PrimeLocation.com is also sponsoring the Ice Rink at Canary Wharf which runs until mid-January and which features London's first skate path, situated in the heart of Canary Wharf in Canada Square.
This latest investment in the PrimeLocation.com brand by Zoopla Property Group follows the launch of hundreds of branded taxis that hit the streets of London a few weeks ago.
Alex Chesterman, Founder & CEO of Zoopla Property Group said: “The PrimeLocation.com brand is incredibly strong and has a great following. We are keen to build on that and are extremely excited about the new campaign which is targeted perfectly at the brand’s core audience.”