A new study has found that the average age of Peru’s population is rising, and is expected to see a sharp increase over the next 40 years.
The study, carried out by Peru’s Catholic University, found that the increasing elderly population (Baby Boomers) would have significant impact on the country’s pension funds and health coverage.
The estimated number of Peruvians over the age of 65 would increase from 1.2 million (2005 figure), to over 3 million in 2025; meaning that Peruvians in this bracket would account for 8.6 percent of the country’s total population in the next 13 years.
The situation could lead to worsening health care services for the country’s elderly, and their pension could place a heavy burden on the state.
Former Minister of Labor Jorge Gonzalez argued Peru’s population is still mostly young, compared to many European countries. However, Gonzalez argued that a study should be carried out to find out what percentage of the elderly would not have access to retirement benefits, as this could place a heavy burden on the country.
So what does this report have to do with a property portal site? Simple, with an increase in the average age - everywhere in the world, including Peru - property portals should begin to cater to the elderly lifestyle. With news, information and assisted care sections on their sites, they’ll be able to entice the 65+ age bracket buyers, who are more active now than than ever before.
These buyers, are not necessarily looking to buy into traditional retirement villages anymore, where they’ll sit in a rocking chair waiting to die. Many may be interested in buying an investment property, or a vacation home to rent out part time and get a bit of an economic boost.
Be it Peru, the U.S. or Australia, the growing Baby Boomers population is a new market open to portals around the world to focus on.