In an online survey conducted in August 2012 by Mobext, the world’s largest mobile marketing agency network, it was revealed that with more than 2.5 billion subscriptions and 70-90% average mobile customer penetration in many countries, the Asia-Pacific region is the largest and fastest- growing mobile market in the world.
As a company that adopts a mobile-first approach with a strong focus on innovation, the iProperty Group, owner of Asia’s No.1 network of property portals in Malaysia, Indonesia, Hong Kong, Macau and Singapore, has seen significant growth in mobile usage from property buyers and investors, attracting over 2 million unique visitors and 54 million page views since.
According to iProperty Group’s Chief Executive Officer, Shaun Di Gregorio, the iProperty Group was the first to go to the market with the iPhone, iPad, Android and Symbian apps and most recently the Windows 8 property search app. The apps were designed to provide consumers with the convenience to search for properties with greater ease.
“We have seen great success and with the rapid advances in mobile technology, the need to continuously evolve and update the features on our apps has never been greater. With the formation of the company’s mobile strategy and development team, we are continuously improving and innovating the way properties are showcased in Asia,” said Di Gregorio.
Chart 1: iProperty Mobile vs Global Statistics by Country
Elaborating further, Di Gregorio said that the iProperty Group reaches out to over 3.5 million property investors and home buyers monthly and it was interesting to note that in the month of October 2012, on iProperty.com Malaysia, Rumah123.com, GoHome.com.hk and iProperty.com.sg data has shown that 21.37%, 18.30%, 18.77% and 25.84% of users have searched for properties via their mobile devices respectively.
“In Malaysia, they spend approximately 9 minutes on their mobile devices searching for their dream home or next property investment whereas in Indonesia its 8.56 minutes. Property buyers in Hong Kong spend just over 5 minutes whereas Singaporeans spend over 3 minutes on their mobile devices. With their mobile devices, property buyers and investors have the convenience of searching for properties no matter where they are as the app allows them to search for properties that are for rent or sale at their current location,” added Di Gregorio.
He added that it was interesting to note that the percentage of visitors that access the portal in Malaysia, Hong Kong and Singapore was significantly higher than the national average of users in those countries as per statistics obtained from statcounter.com.
Data obtained from Google Analytics showed that a significant number of mobile traffic generated to each of the four sites respectively came from the iPad, followed by the Android and iPhone.
Chart 2: Mobile Traffic Generated
Di Gregorio also said that up to the month of October 2012, more than 350,000 apps have been downloaded by property buyers and investors. According to Google Analytics, the peak period of iPad usage in Malaysia was from 9pm to 12am, while in Singapore the peak period was from 9pm to 11pm.
Chart 3: A year on year comparison of mobile visits in iProperty.com Malaysia and iProperty.com Singapore
“On a year on year comparison, we saw a 352% jump in the number of visits done from mobile to the iProperty.com Malaysia site, whereas in Singapore, we saw a 61% surge in mobile visits. This indicates to us that more and more consumers and property buyers and investors are resorting to mobile devices to find their dream home and get insights into the property market,” added Di Gregorio.
In conclusion, Di Gregorio said that the company sees great potential in the mobile realm and are in the midst of taking these apps to greater heights to offer our valued consumers and property investors a greater platform to search for their dream home or next property investment. Mobile phones have already become a necessity to most and will become an even more important tool of communication in the near future.
About the iProperty Group
Listed on the Australian Securities Exchange, the iProperty Group (ASX:IPP) owns and operates Asia’s No.1 network of property websites under the iProperty.com umbrella brand. Headquartered in Kuala Lumpur, Malaysia, the Company is focused on developing and operating leading property portals with other complementary offerings in Asian markets. It currently operates market leading property portals in Malaysia, Hong Kong, Macau, Indonesia and Singapore, and has investments in India and Philippines. With further expansion planned, the iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region. Along with 18 property websites across the region, the Group’s portfolio also includes the first comprehensive regional commercial property website, CommercialAsia.com, as well as a regional property exhibition business and monthly property magazines in Malaysia and Indonesia.
iProperty Group Network of websites:
• Malaysia: iProperty.com.my
• Indonesia: rumah123.com and rumahdanproperti.com
• Hong Kong: GoHome.com.hk
• Macau: vProperty.com
• Singapore: iProperty.com.sg
• Commercial: CommercialAsia.com
• India: in.iProperty.com
• Philippines: iProperty.com.ph
• Events: expo.iproperty.com
• Luxury: iLuxuryasia.com