Since Italy's Immobiliare.it launched on Google+ just over six months ago, their presence on the platform has paid off with significant results: 22% CTR uplift from social extensions, website visits from Google+ have exceeded visits from Twitter by more than 42% and G+ users spend 133% more time on Immobiliare.it’s site than Facebook, with pageviews being 75% higher.
Here are some of their effective uses of G+ features:
- Circles to organise people by their relationship and by interest area. Deciding who fits into each gives Immobiliare.it a new level of control over social media messaging.
- Content is a mix of topics in the real estate world and compelling rich media, including video and photography.
- Ripples enable Immobiliare.it to see what’s popular and what’s not. This information is essential in helping the whole team optimise communications efforts going forward.
- Social media reporting available though Google Analytics, allows Immobiliare.it to gain useful insights on a daily basis about its audience, which continues to grow and grow.
Carlo Giordano, CEO, Immobiliare.it said: “From our perspective, the most interesting feature was the opportunity to divide our followers into different circles. We grouped all our followers and delivered different content to each circle, lowering the churn rate and creating real engagement through relevant news.”
“Circles and hangouts are definitely two big innovations in the social media environment and they will be used by a growing number of companies as soon as they understand the power of these features.” Concluded Giordano.
Immobiliare.it's full Google+ Case Study can be found here.