Florida-based real estate portal, Houses.com, recently released an analysis suggesting a peaked interest in homes for sale amongst the Obama-winning states, following the 2012 presidential election.
The analysis is based on the percentage of homebuyer site traffic to the U.S. total, comparing the 10-day period leading up to the election with the 10 days after Election Day. Results indicate that "blue" states (Democrat supporting states), including New York, New Jersey, Maryland, Illinois and California among others, could see significantly more home sales than "red" states in the foreseeable future.
Nearly 70% of traffic to Houses.com from November 7th thru November 20th came from states identified as “blue,” that is those states where people voted to re-elect President Obama. This left only 30% of traffic coming from red states, or Mitt Romney’s supporting regions. There was a 12% percent increase in site traffic collectively by visitors in blue states when compared to 10 days prior. Even more astounding was the 20% decline in visits from red states.
“Looking at this traffic trend clearly shows that visitors to our site were either trying to find a home or at least browsing the market in states in the northeast, west, and others deemed as ‘blue states’ after the President was re-elected, ” said Richard Swerdlow, founder and Chief Executive Officer of eReal Estate Holdings, LLC – parent company of Houses.com.
“For that reason, it is reasonable to expect increased home buying in blue states because that’s where our visitors are coming from,” added Swerdlow. “Given that premise, realtors across the United States can take note and be prepared to help prospects.”
Some states recorded an especially high percentage increase in visitor traffic 10 days after the election such as Maryland, New York and New Jersey – all traditionally blue states. Previous search analyses on Houses.com have shown that a high number of visits in a city or state is strongly correlated with a boost in home buying activity in those sought-after areas. The site plans to keep a close eye on searches and inquiries for homes in blue states, as they’re predicted to see heightened real estate activity in the coming months.
More housing market data can be found at Houses.com, a consumer resource for housing inventory, or on HUD.gov, a government source for national housing market conditions released by the U.S. Department of Housing and Urban Development.