India’s 99acres.com has just launched a funny new TV campaign to communicate the search ease and availability of any kind of property on its site, whether for buy, rent or sell.
The new ‘Sochna bhi mat’ TVC was created by DraftFCB Ulka. The campaign focuses on establishing 99acres.com as the one place to log on to for the best properties and deals and to showcase the various possibilities that the site offers in terms of buying, selling and renting properties.
DraftfcbUlka brings this message to life in an engaging manner which not only resonates with the young audience but also entertains them.
The TVC uses an interesting set-up of a young man meeting his prospective father-in-law. With a healthy dose of humour weaved in, the film plays up the true to life insight that a father’s foremost concern is: whether the man proposing to his daughter owns a house or not. The commercial goes on to show the protagonist winning over his difficult to please father-in-law with the help of solutions provided by 99acres.com.
Commenting on the campaign, Sumeet Singh, Senior VP – Marketing and Corporate Communication, InfoEdge India, said, “This is a tactical TVC and has been executed in a manner that appeals to both 35+ audiences as well young working professionals. An entertaining plot has been used to subtly inform our users about 99acres.com being a one-stop solution for all their property related queries.”
Sanjay Sharma, Creative Director, DraftFCB Ulka Delhi, talking about the campaign, said, “It’s a topical thing. Everyone is talking about rent, buy and sell. We just took it as a tactical exercise for the brand and have done it in a more engaging and entertaining manner.”
This article was sourced from BestMediaInfo.com