Realtor.com and Top Producer Systems operator Move Inc. announced the acquisition of certain assets of eFrogPond, Inc. an integrated communications and marketing solutions provider best known for its Housing Trends eNewsletter. Move, Inc. has indicated that this acquisition signifies an enhancement to the company’s series of industry-leading marketing solutions.
Susie Hale, creator of the Housing Trends eNewsletter (with 50,000 subscribers), will assist the Move, Inc. team by continuing her existing role of overseeing the newsletter and personally attending to its subscribers. Having built the newsletter program from the ground up, the company felt Hale has vital knowledge about the product and vast industry experience which she brings to her new role on the Move team.
“At Move, Inc., we offer brokers and agents a well-rounded suite of marketing tools with a broad spectrum of consumer touch points and lead generation opportunities. The Housing Trends eNewsletter is an essential addition to our catalog of free solutions,” said Steve Berkowitz, CEO of Move, Inc. “We expect to see a significant expansion in the value it already provides agents as we add comprehensive content resources, graphics and integrated distribution options with tools like Top Producer.”
“Move is the perfect fit for the Housing Trends eNewsletter. When considering a new owner, I was looking for a company that I knew could expand on our current success and provide opportunities for enhanced features such as automatic email distribution,” stated Susie Hale. “Move, Inc. has these capabilities, as well as comprehensive content solutions that I know will enrich our newsletter and add value to the professionals it serves.”