Due to the impressive activity from UK’s home-hunters in January, Rightmove has received a boost into the 6th spot in a list of the busiest websites published by Experian Hitwise. Rightmove has long been established in the top 10 of websites by pages viewed and figures for the week ending 19th January show Rightmove in 6th place overall, ahead of BBC News in 7th place. Only the global brands of Facebook, Google, YouTube, eBay and Amazon placed ahead of Rightmove.
Rightmove director Miles Shipside comments: “January is a traditionally busy time for the property market as the new year provides the impetus for many to turn their attention back to searching and researching their local market with a view to making a change. This is the second consecutive week that Rightmove has been sixth in the Hitwise rankings and to see so much activity on Rightmove so early in the year already provides an encouraging indicator for the year ahead and will be welcome news for Rightmove member advertisers.”
The property portal spent much of 2012 hovering between 7th and 8th place in the Hitwise rankings of pages viewed and so to hit 6th spot reflects the surge in website activity seen so far in 2013. To build on delivering such high levels of traffic to its member advertisers, Rightmove will roll out a range of new features and improvements in 2013 to help estate and lettings agents maximise opportunities in their local market. Forthcoming launches will include a new version of Rightmove’s Mobile website and a complete overhaul and revamp of Rightmoveplus, its back-end analysis and administration system for members. Agents will also benefit from the launch of a Patch Insight tool, to identify exactly what home-hunters are searching for in their area, plus enhanced Vendor and Landlord Reports to help support their recommendations to customers.
Shipside adds: “Our focus for the year ahead is to continue making investments which give Rightmove member agents the opportunity to gain a competitive edge in their local patch. To have kicked off 2013 by putting Rightmove advertisers in front such high levels of home-hunter activity marks a promising start to the year which we look forward to building on.”
| Hitwise - Most Popular Websites ranked by Page Views|
Note: Rightmove is the only major property portal to be independently audited by ABCe. A certificate of Rightmove’s verified traffic data can be viewed at here.