Reply.com, which currently serves over 25 million locally targeted consumer visits per month (more than 20% of which are real estate consumers), will provide the current HomeGain advertisers with access to significantly more prospective buyers and sellers.
“We are thrilled to be adding HomeGain advertisers and consumers to our marketplace,” said Payam Zamani, founder and CEO of Reply.com. “Their brand is well-known in the real estate industry, they have long-standing relationships with many publishers, and they have a loyal following of real estate agents and brokers. We look forward to building on that foundation and growing HomeGain significantly in the future.”
“In my opinion, Reply.com is the perfect place for HomeGain to thrive in the future,” said Dan Jauernig, Chairman of HomeGain, Inc. and CEO of Classified Ventures. “This combination will certainly have a significant impact on the real estate market.”
Last month Reply.com announced that it reached over one million advertising auctions per day and hired Chris Mancini as Chief Marketing Officer to support the company’s rapid growth.
Terms of the acquisition have not been disclosed.