Zillow announced it is now powering real estate search and listings for Google Now, Google’s latest update to its Search application for Android devices.
Google Now is available on Android devices operating 4.1 Jelly Bean, and according to users, it is basically a reverse Siri. Google Now is a new predictive personal assistant that surfaces relevant information, such as checking current traffic or weather conditions before leaving your home. If Google Now detects that you’re home shopping, via keyword search or frequent visits to real estate sites, the new Zillow “card” will surface information on nearby homes for sale and open houses. Plus, while you’re attending an open house, Google Now will identify your location and automatically pull additional information about the home, including time on market, listing price, number of bedrooms and bathrooms, and year built.
Google explains: Google Now gets you just the right information at just the right time. It tells you today’s weather before you start your day, how much traffic to expect before you leave for work, when the next train will arrive as you’re standing on the platform, or your favorite team's score while they’re playing. And the best part? All of this happens automatically. Cards appear throughout the day at the moment you need them.
“We’re thrilled to be one of the first third-party services providing content for Google Now, more proactively serving Zillow’s growing Android audience,” said Jeremy Wacksman, vice president of consumer marketing and mobile at Zillow. “Interested home shoppers now have instant access to a personalized shopping experience that can help them find listings and local real estate information from our database of more than 110 million homes.”