Pew Internet Project just released a new study focusing on Americans’ social network trends. As of December 2012, 67% of online adults use social networking sites, among them Facebook, Twitter, Pinterest, Instagram and Tumblr.
As of December 2012:
For a detailed demographic portrait of users of various social networking sites (Pinterest, Instagram, Tumblr, Facebook, and Twitter) please see our recent report, The Demographics of Social Media Users — 2012 .
Women have been significantly more likely to use social networking sites than men since 2009. In December 2012, 71% of women were users of social networking sites, compared with 62% of men.
Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%. Social networking site use by age group, over time:
Click here to download a spreadsheet of the above data.
The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. Young people, blacks, Hispanics, the highly educated and those with a higher annual household income are more likely to use SNS on their phones than other groups.
Do social networking sites isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? In November 2010, we examined SNS in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, community, and political engagement, and found:
Creators and curators
As of August 2012:
The average Facebook user gets more from their friends on Facebook than they give to their friends. Why? Because of a segment of “power users,” who specialize in different Facebook activities and contribute much more than the typical user does.
We conducted a new study that for the first time combines server logs of Facebook activity with survey data to explore the structure of Facebook friendship networks and measures of social well-being. These data were then matched with survey responses. And the new findings show that over a one-month period: