SouFun (Malaysia) Sdn Bhd, a real estate and home furnishing online network platform, has announced its plan to sell RM200 million in Malaysian properties to overseas buyers by year-end.
Suzanne Ooi, Managing Director, said that this target was achievable following the launch of the company's new property portal, Malaysia.SouFun.com.
According to Ooi, since SouFun's Malaysia's inception in November of 2012, and to date, it had successfully concluded more than RM20 million in sales for the Malaysian primary property market.
"SouFun Malaysia will focus on the real estate market in Kuala Lumpur, Selangor, Penang, Malacca, Johore, Sabah and other hotspot cities," she told reporters after the launch of the new property portal.
Ooi said the target market segments are mainly foreign investors, approved applicants and overseas Chinese, residing in Malaysia.
"SouFun Malaysia also aims to turn itself into the largest Chinese real estate website platform in Malaysia, by providing quick and accurate real estate information services for overseas Chinese buyers as well as local Chinese, in the near future," she added.
She said SouFun Malaysia also aspires to work closely with selected local real estate developers and sales agencies to build a professional network for overseas Chinese investors.
"This is to make it more convenient for them to dopurchase properties," she added.
She said SouFun Malaysia's ultimate goal is to develop Malaysia.SouFun.com, as the only trusted one-stop real estate online platform for Chinese buyers purchasing Malaysian properties as well as, the best business partner for Malaysian developers.
SouFun Malaysia is the Malaysian branch of SouFun International, which is an important source of information for Chinese property buyers in mainland China.
Ooi said SouFun.com, the official website of SouFun International, receives more than 10 million visitors daily and has accumulated up to four million SouFun card holders.
"Due to its international influence, SouFun's overseas home buyers club has a large pool of high-end customers with adequate fund strength," she added.
The launch ceremony was graced by Housing and Local Government Minister, Datuk Seri Chor Chee Heung.
"I am glad that SouFun International has chosen Malaysia as a potential destination for Chinese investors," Chor said, adding, the investments injected will no doubt boost the performance of Malaysia's country's property market.
Chor also said Malaysia was fast becoming an education hub in the region, wooing many parents from China and Southeast Asia to buy residential homes for their children to study in this country.
The above article was mainly sourced from bernama.com