Urdu, which is the official language of Pakistan, is also widely spoken and understood throughout the Indo-Pak sub-continent where well over 490 million people can speak Urdu, making it the fourth largest language in the world.
The whole range of services offered by Zameen.com have helped the site earn an enviable reputation in the market. For that very reason, instead of opting for automated, computer generated translations, Zameen.com used professional human translators. As a result of this, the Urdu version of the site offers high quality of translation.
With its Urdu version, Zameen.com hopes to attract agents, investors, users and developers who were previously reluctant to avail its services because of the language barrier. Native Urdu speakers would now feel more comfortable while using the site as the new Urdu website of Zameen.com is just as user friendly as the original English version.
As per Zeeshan Khan, CEO Zameen.com, ‘Urdu is spoken and understood by 180 million people of Pakistan so in a way, Zameen.com is now reaching out to a much wider audience which practically includes everyone in the country.’ Khan did not want to rely on translation tools, which is why he used the services of professionals. ‘The thought behind launching Zameen.com in Urdu was to enhance user experience,’ he added, ‘which we did not want to compromise on so we opted for professionals.’