Estate Agents Co-operative (EAC) announced a relationship with major property search engine, Nestoria. This synergy will further enhance exposure for Pro and Elite package customers advertising their property listings on the Co-operative’s real estate portal, realestateworld.com.au.
The collaboration between the Estate Agents Co-operative, one of the largest independent real estate organisations in Australia responsible for launching the realestateworld.com.au brand in June 2008, and Nestoria will involve a selected ‘listings display’ arrangement on the Nestoria search engine.
“We are constantly looking at ways to value add to our offerings and we will be uploading to Nestoria the listings for all real estate offices that are on our portal’s Pro and Elite packages,” commented David Crombie, EAC Chief Executive Officer. “This will provide an enhanced level of consumer exposure for their office and listings on realestateworld.com.au by piggy backing off the Nestoria search engine”.
The relationship has been driven by Simon Baker, the former CEO and Managing Director of the REA Group (realestate.com.au).
“Australia is a global leader in using the internet to search for property. There are around 25 property portals and franchise group sites serving the market. These sites are our partners. They provide the listings and pay for clicks at a fraction of the cost they pay on Google. We are an entry point for real estate consumers and property portals are the destination” said Simon Baker.
About Estate Agents Co-operative
EAC is a premium service provider to the real estate industry and provides a range of cost effective products and services that deliver business solutions for today’s property professional. The realestateworld.com.au brand consists of a real estate portal supported by several leading print publications of the same name available across metropolitan and regional centres in NSW. The brand and its services are wholly owned and developed by the Estate Agents Co-operative.
Nestoria Australia is a joint venture between Lokku Ltd in the UK and Classified Ad Ventures Pty Ltd in Australia. Lokku Ltd is the parent company for Nestoria operating in Europe. Nestoria is already well established in the UK, Spain, Italy, Germany and more recently Australia with over 1.5 million users per month.