RealtyTrac™ has announced the appointment of Lisa Mackey as Senior Vice President of the RealtyTrac Network. Mackey is a real estate industry veteran, with 30 years of experience under her belt, having worked with companies including Prudential Real Estate, Century 21 and Carrington Holding’s real estate division Atlantic & Pacific Real Estate (APRE).
Mackey is recognized for her ability in assisting brokers in growing both their topline revenue as well as bottom line profit. While at Atlantic & Pacific Real Estate, Mackey was senior vice president, regional manager for the East Coast Region for APRE, increasing sales volume and broadening the brand’s reach through her successful recruitment efforts. Prior to joining Carrington, she spent 11 years atPrudential, where she was senior vice president for Real Estate Affiliates responsible for the growth and retention of affiliate franchise owners through consulting and brand management services.
In the new position, Mackey will spearhead the overall expansion of the licensed network that is now available to leading independent and franchised brokerage companies across the nation.
"We are delighted Lisa has joined RealtyTrac," said RealtyTrac CEO Jamie Moyle. "She brings the kind of corporate real estate experience that will ensure we continue to select the best brokerages to expand our licensed network. Her expertise will also guide us as we continue to develop ways for our broker members to leverage RealtyTrac’s immense resources.”
“I joined RealtyTrac because I believe this company can significantly improve a broker’s business. And since our licenses are granted on a geographically exclusive basis, I’m particularly excited about the productive and open networking the brokers will be able to experience," said Mackey, who will develop and manage executive-level relationships with senior real estate brokerage executives and owners. "I look forward to building new alliances between RealtyTrac and leading brokerage companies and finding new ways for our network brokers to strategically leverage RealtyTrac’s proprietary data and content."
Mackey is joining the RealtyTrac Network just as it announced its first licensed member. The network has awarded additional brokerage licenses, including the latest two — Prudential Alliance Realty in Oklahoma City, OK, and Prudential Detrick Realty in Tulsa, OK.