Last week Australia's realestate.com.au announced its commercial property app ticked over 25,000 downloads, and today the portal posted on its Facebook page that they had reached their 2 million downloads on their iPhone app. The company posted on FB: "We'd like to say thank you for all those downloads, and for trusting us with something as important as finding your home."
Realestate.com.au has stated in its blog that, their goal is to keep making it easier for people to discover their dream place - whether renting, buying, investing or retiring; looking for a home on-on-the-go is definitely one of the easiest ways of doing so.
The latest realestate.com.au iPhone app releases added suggested search results and a filter to manage those results, the ability to share properties via SMS and save agent details to the user's phone contacts, easier scrolling through large photos in search results, and bigger, more attractive images of the properties.
Since launching in December 2010 the app for iPhone®, iPad® and Android has averaged more than 71,000 downloads a month(1), with people using the app most on Saturdays, highlighting its usefulness when out and about inspecting property.
Henry Ruiz, REA Group’s Chief Product Officer said the app’s popularity is due to its user- friendliness across multiple devices, in any location, at any time of the day.
“Our app is the ultimate online preview of a property, especially with its big, beautiful pictures. You can search wherever you are and however you choose. It makes searching for property an even more enjoyable experience,” he said.
Mr Ruiz also said features such as being able to sync saved properties between devices were deployed to enhance the search experience.
Since launching, the realestate.com.au app for iPhone® and iPad® has won the Mobile Innovation award for Australia’s Best Mobile Expanded Service or Application at the 2012 Australian Mobile Awards.
1 iTunes Connect ® and Google Play statistics, 2010-2013
*realestate.com.au's universal iPhone® and iPad® app won a ‘Mobie’ in the 2012 Australian Mobile Awards.