Zoopla Property Group has announced the appointment of property expert and TV personality Phil Spencer as a brand ambassador for its property website Zoopla.co.uk, with effect from the beginning of April.
Under the terms of the arrangement, which is exclusive in respect of property websites, Phil will be working closely with the Zoopla Property Group marketing team on a variety of consumer-facing initiatives covering social media, advice forums and competitions as well as making appearances and speaking at a number of Zoopla Property Group hosted industry events.
Phil has already been involved for the past few months in a limited capacity with the Zoopla.co.uk brand as the lead voiceover for its current TV adverts and this appointment is a natural extension of that relationship.
Zoopla.co.uk is the UK's most comprehensive property website and since its launch in 2008 has been one of the fastest growing websites in the UK, now attracting over 20 million visits per month. It is now one of the leading online destinations for property consumers to search for homes and do their market research.
Phil Spencer is best known for co-presenting the Channel 4 property shows Location Location Location and Relocation Relocation for over 10 years. He also presents Secret Agent on Channel 4 on daytime and peak.
Alex Chesterman, Founder & CEO of Zoopla Property Group said: "We are delighted to be welcoming Phil to our family as a brand ambassador. His years of experience in the property market along with his well-known and admired personality make him a great fit for Zoopla.co.uk. We are looking forward to working closely with Phil to further cement Zoopla.co.uk as a household name.”
Commenting on his new role, Phil Spencer said: “Zoopla.co.uk has been leading the way in providing smarter property search over the last few years. I have a lot of respect for what the team has accomplished so far and the mission they are on to provide consumers with as much information as possible to help them make better-informed property decisions. I’m excited to be joining the Zoopla team and getting stuck in to the various initiatives we have planned.”