Most Indian property websites allow the home buyers to search for properties based on preferences like property type, location and budget etc. To make the property search more relevant for Indian Home Buyers, Makaan.com has revamped its Search Result Page (SERP).
The new initiative will benefit Indian Home Buyers in many ways including:
Commenting on the revamp, Aditya Verma, CEO of Makaan.com said, “We have always kept home buyers in mind while designing our products and services. In the past, we have been credited with initiatives like India’s 1st Property Price Index, Makaan.com Buy Vs Rent Index, Property Discussion Forums & Price Trends and the launch of the revamped SERP is only a logical extension of the previous initiatives. The new SERP put customers at the center stage. It attempts to improve and enhance their experience.”
In terms of the impact, there has been an encouraging growth in the overall count of responses and responses per user. Even the number of daily property listings on the website has grown (this could be an indirect benefit, as sellers are also appreciating the new page).