The AIM Group has released a study, seeking out the best examples, practices and advice for growing a successful online real estate advertising business.
The company spoke to a variety of people in the field, from approximately 90 companies in 29 countries.
The 2013 Real Estate Advertising Annual is mostly about the innovative services, products, payments and partnerships.
In the introduction, the report mentions the following highlights:
- China’s SouFun issued a ‘platinum club’ membership card that discounts the purchase prices of participating builders. Revenue from SouFun’s serviced e-commerce jumped from $24 million in 2011 to $102 million in 2012.
- In Spain, where property sales are still reeling from the 2007 recession, Pisos.com refocused its business on flat-sharing, rentals and private sellers.
- There’s Zillow in the U.S., which focuses on value-added services for agents and brokers. What it doesn’t build, it acquires. In 2012, it grew revenue 77 percent over 2011.
- Start-up HomeLight — backed by Google Ventures and others — matches buyers and agents, sort of your personal real estate concierge.
To access the 2013 Real Estate Advertising Annual report, click here.