MagicBricks.com has made a foray into the Luxury Home Segment. Notorious for being a highly demanding and challenging customer, the luxury home seeker is known to have very specific and particular requirements – this is the challenge that MagicBricks.com will seek to meet through its new section dedicated to Luxury properties.
It is interesting to note that, while the past few years have been challenging for the real estate sector in general, demands for high-end luxury living spaces have actually increased. Macroeconomic trends such as rapid globalization, changing demographics, heightened aspirations, higher income levels, and superior financing options are some of the factors leading to this growth in demand.
These factors have contributed to luxury real estate in India witnessing high demand and constant increase in prices. It is for this very reason that people continue to show a high interest in this space even when times are tough.
“We are finally ready to go live with the much anticipated launch of our premium luxury section” declared Sudhir Pai, Business Head, MagicBricks.com, “For the last several quarters, we have led innovation and product launches in our category and are happy to continue doing so.”
“This segment has a very different buyer-seller mix as compared to the rest of realty market, and in order to serve this affluent consumer segment appropriately, MagicBricks.com has taken a different approach– to offer Exclusivity and Personalization as the cornerstones of our offering in this luxury segment “ added Sudhir Pai.
Only a select list of premium properties, that pass a strict moderation/curation process, would be showcased in the luxury section.
A luxury buyer can choose from a exclusive assortment of iconic lifestyle addresses from the most select high-end residential properties costing Rs.15 Million (1.5 Crores) upwards.
The User Interface and Page Structures have been completely differentiated to create a distinct and exclusive identity, separate from the rest of MagicBricks.com. The entire section, particularly the highly customized microsites are visual-led with hosts of high-quality videos & pictures to accentuate the luxury elements better.
Another personalized service is the exclusive “human-interface” with dedicated customer service support for the High Networth Individuals registered as elite users of the Luxury site.
The Luxury site is being launched in a phased manner to ensure response quality and is initially covering the metros of Delhi, Mumbai and Bangalore. Reputed builders participating in this first phase include Ajmera, Rustomjee, Supertech, Omaxe Ltd, Amrapali, Investor Clinic, Unitech, Brigade Group, UKN Properties, Krystal Group, Assetz Homes, Mantri Developers, NVT Quality, Indraprastha Shelters and LGCL.
Exclusive Features designed especially to cater to the demands of the Super Elite include –
1. Impressive Imagery – The Site, sets the tone for the “luxury experience” and each project is showcased for broadband usage with more than 50 high definition photos. The site’s look and feel is exquisite and gives the feel of luxury.
2. Captivating Videos - focused on high-end users the multimedia section featured HD Videos that showcase these luxury projects in an immersive manner.
3. Expert Advice – Unique expert interactions add an exclusive touch of personalization. Buyers can have their questions answered by renowned luxury real-estate experts.
4. Concierge Services - A buyer can call our team which will help him in picking the best property matching his requirement. This is a completely personalized service totally free of cost.
5. Compelling Content & Expert Articles – a plethora of high quality, professionally written articles on the latest trends in luxury homes & lifestyles provide both quick tips & deep insights into high-end realty decisions.
These and several other innovations and services aimed at delivering an exclusive and personalized experience to the affluent user await to be explored at Luxury.MagicBricks.com.