Market Leader announced that Long & Foster Real Estate has made its My CMS marketing platform, a private-labeled version of the SharperAgent by Market Leader marketing system, available for free to all Long & Foster agents through May 31 and all managers through December 31 of this year.
This program gives more than 10,000 agents and 160 managers across seven states complete access to the nation's most comprehensive marketing platform, including custom and customizable templates for email, Web and direct mail marketing.
Created to help Long & Foster sales associates build strong, positive connections with consumers, the My CMS system is already successfully used by hundreds of agents, and includes more than 2,000 professionally designed, customizable and demographically targeted marketing pieces. Sales associates can select the most relevant pieces to engage both their existing contacts and new prospects. In addition, all Long & Foster managers will be able to leverage powerful recruiting campaigns to quickly and easily communicate with prospective new Long & Foster agents. After the free introductory period, My CMS can be purchased at a preferred discount.
"As the number one independent real estate company in the nation, Long & Foster is committed to providing a host of innovative real estate tools and technologies to keep our agents' business on the cutting edge," said Michael B. Koval, senior vice president and chief information officer for The Long & Foster® Companies, Inc. "My CMS is one of the many great marketing and automated communication tools we are excited to offer Long & Foster managers and sales associates to help drive their top marketing and sales goals."
Long & Foster Real Estate, Inc. is the largest independent residential real estate company in the United States. The company is part of The Long & Foster® Companies, which also includes Prosperity Mortgage® Company; Long & Foster® Insurance, Inc.; and Long & Foster® Settlement Services. Long & Foster Real Estate, Inc. represents nearly 10,000 agents in seven Mid-Atlantic and Northeast states, plus the District of Columbia. The company sold more than $24.8 billion worth of homes and helped more than 75,000 people buy and sell homes in 2012. The combined sales and equivalents for