Citylets has announced that, the Scottish property portal has attracted over 1 million visitors in the 1st quarter of 2013, up 19% on 2012 and more than the entire annual audience reach for 2007. The figure, which excludes additional users from Android and iPhone Apps, represents over 300% growth in the last 6 years.
The company declared that, these results cement Citylets’ position as the best performing regional lettings portal in Scotland with market share of visitor traffic to the main 3 regional sites currently standing at just under 50% (source: Experian Hitwise).
Commenting on the results Thomas Ashdown, Citylets founder and MD, said: “We believe it is essential that Scotland maintains its own strong, regional portals to counter the corporate duopoly currently sweeping the rest of the UK. Many Scottish letting agents support this view - it was certainly a key driver in our decision not to continue content sharing last year.”
“Content networking with large UK-wide companies accelerates their local brand development and in our view now represents a conflict of interest to both the regional portals and Scottish letting agents if local competition is ultimately diminished as a result. The network model, pioneered by Citylets, was primarily designed to allow Scottish letting agents to tap into additional (English) tenant markets, not pave the way for large corporates to enter the local Scottish market. Scotland’s property and portal markets have been functioning fine without them.”
“Consolidation in the UK property portal market in recent years rendered the network model obsolete. Due to their size, remaining potential mainstream partners became too big to partner with and as much a threat as an opportunity.”
Citylets stated that, it was also a record quarter for visitor traffic for the site, outperforming previous best of Q3 2012 by 18%. Q3 is traditionally the busiest time of the year for lettings and the firm says it now expects records to fall throughout 2013 and achieve 20% growth for the full year.