Due to the increasing pace of technology’s development, Sweden’s Hemnet.se have experienced a higher demand for search functions, statistics and mobile applications from its visitors.
“To be able to take on these challenges, Hemnet has introduced a payment model, where the home sellers pays for listings on Hemnet,” says Carl-Henrik Borg, CEO at Hemnet.
Andreas Löwgren Director of Sales at Hemnet added: “Up until now, Hemnet has been completely dependent on revenues from banner ads. We are experiencing a structural change where web traffic moves from computers to mobile devices. Smaller screens means smaller ad space, which in turn decreases the possibility to generate revenues from banner ads in the future. Therefore it is necessary to create an additional source of income so that Hemnet will continue to develop.”
The new rules for real estate listings will come into effect starting July 1 2013. The fee for listing a real estate ad on Hemnet will be 600 Swedish kronor (approximately 70 Euros or 90 USD).
Established in 1998 Hemnet is owned by Swedish real estate associations FMF and Mäklarsamfundet as well as Fastighetsbyrån and Svensk Fastighetsförmedling; the property portal is Sweden’s largest real estate portal with 3,5 million unique visitors per month. According to a recent survey by Sifo, eight out of ten Swedish homebuyers name Hemnet as their first hand choice when looking for a new home.