Move, Inc. announced the acquisition of Doorsteps, a provider of cutting edge tools and resources to consumers on their path to home ownership. The company has declared that its acquisition of Doorsteps supports Move’s dedication to strengthen its relationship with consumers.
Established in 2012, Doorsteps was born from the frustration, confusion and stress founder Michele Serro faced when purchasing a home in New York. Michele was inspired to create an online resource that enhances relationships between buyers, agents, lenders and service providers – a perfect complement to Move’s existing offerings in buying, selling, renting, lending, and moving.
Doorsteps offerings will help Move further educate, empower, and qualify homebuyers. Subsequent to the acquisition, the Doorsteps team will join Move as employees, continuing to expand the experience and integrate it with existing Move offerings.
"At Move, our mission is to empower people to love where they live," said Steve Berkowitz, chief executive officer of Move. "Central to this strategy is our belief that consumers are at the heart of the home-buying process. Doorsteps' human and holistic approach in providing home buyers with the content, tools and professional advisers needed in the process aligns perfectly with Move's vision and existing offerings."
Michele Serro, Doorsteps' founder and CEO said: "We founded Doorsteps to streamline and simplify the way people get prepared to buy and own homes. Our dream is to make it easier for consumers to decide whether to buy, how to get ready faster and then make the smartest possible choices along the way. As a result of this partnership, our ability to do that has been magnified. Move shares our vision and excitement and will ultimately help us serve more consumers."