Canada’s real estate professionals will now be able to market their listings to Chinese potential property buyers automatically from within a popular industry marketing solution. This is due to an exclusive partnership between Canada's only real estate television network, Real Estate Channel and the No. 1 Chinese international property portal, Juwai.com.
Leon Ng, Founder of The Real Estate Channel, said: "Real estate agents have been asking us to make it easy for them to market to the Chinese buyers who are so active in Canada today. This partnership with Juwai.com enables us to significantly increase an agent’s chance of selling property more quickly and at a higher price."
Juwai.com Co-Founder Simon Henry said: “We are delighted to work with The Real Estate Channel to make it easy for real estate agents to reach our high-net-worth Chinese users.
“Chinese buyers have a voracious appetite for overseas property investments. One-third of Chinese millionaires have assets in Canada and other overseas countries(1). And, this pool of wealthy buyers will expand at a 20 percent compound annual growth rate over the next three years.(2)”
The Chinese are the world’s fastest-growing property buyer demographic. Chinese buyers spent US$28.7 billion on residential property around the world in 2011. And statistics show their increasing interest in Canadian property:(3)
Under the terms of this new partnership, The Real Estate Channel’s real estate agent customers will see their properties automatically listed on Juwai.com. Juwai.com is now the exclusive Chinese real estate portal for The Real Estate Channel and its customers.
The partnership will help Canadian property owners obtain better prices for their homes, and sell them more quickly.
Rapid Growth in Chinese Buyers
Chinese buyers make up the fastest growing real estate buyer group in countries in the Americas, Europe, Asia, Africa, the Middle East and the Pacific. They spent US$7.2 billion on overseas property in 2009. This is projected to climb to US$114 billion by 2015.
2 Report on Private Banking in China 2012, a joint study conducted by China Minsheng Bank and McKinsey & Company.
3 2012 Hurun Wealth Report, via Forbes.