Australia’s third largest real estate portal (1), Onthehouse Holdings Limited, announced that following the launch of a new homepage in April, onthehouse.com.au has reached one million unique browsers per month.
Onthehouse.com.au provides free access to 13.6 million Australian property data sets to its online and mobile visitors, including live sales and rental listings. The revamped homepage includes a clearer design and enhanced search capabilities that make it easier to find and map listings on the site, as well as compare recently sold and recently rented data with historical property data. Over the course of April, almost three million free data reports were downloaded from the portal.
General Manager of Onthehouse Holdings’ Consumer Online division, Hannah Schwartz, said: “With over a million Australians visiting the portal, and three million data profiles being grabbed last month alone, onthehouse.com.au is revolutionising the way home owners, investors, buyers and sellers access and monitor property data. The fact that all this data is free to access is unprecedented in the Australian market.”
“Consumers are only just starting to understand how empowered they can be when it comes to assessing, purchasing and managing their property investments. Our goal is to make onthehouse.com.au the most accessible, current and comprehensive property information destination for property decisions.”
The growth of onthehouse.com.au users combined with the acquisition last year of the Real Estate Ad Network means that Onthehouse Holdings combined consumer advertising network now receives approximately four million unique visitors per month
. This reach has helped to drive a number of commercial successes with advertisers including:
1 Onthehouse.com.au is ranked by Nielsen as Australia’s third largest online real estate platform, and has experienced 56% year-on-year audience growth.
2 Google Analytics April 2013, may include some duplication