VivaReal has rolled out a newly re-designed GuruDocorretor.com.br, with more content on the leading educational site for real estate professionals in Brazil. The 'new' Guru now has GuruNoticias (GuruNews), GuruVagas (GuruJobs), Guia de Fornecedores do Mercado Imobiliário (A guide to real estate service providers) as well as access to their calendar of nationally and internationally held events on real estate marketing trends.
The goal of Guru is to become a central hub for the real estate market, connecting professionals with educational content, services and job opportunities to advance their career. The website has received good traction with over 100,000 visits and 62,000 unique visitors since it launched less than a year ago. The website has over 100 unique articles to help guide professionals to sell more real estate. It also provides access to the presentations made across Brazil that highlight local real estate search trends as well as tips to adapt new technologies.
According to Diego Simon, VP of Operations "There is a huge gap in access to professionally produced real estate content to help agents and brokers do their job better and take advantage of new technologies to improve their business. Since VivaReal is so focused on being the leading partner of agents across Brazil, we decided to increase our investment in providing access to useful resources designed to help our clients and prospective customers sell more."
Mariana Ferronato, Industry Marketing Manager at VivaReal, comments, "Many real estate companies talk about the challenges of recruiting good real estate agents in the market. GuruVagas allows companies to publish job openings to directly connect to potential hires. This is just another service we offer to brokers and construction companies to help build their businesses."
Brazil is developing a burgeoning ecosystem of service providers to support the vast real estate market. VivaReal created a complete directory of CRM/website, email marketing, ad agencies, photographers and many other providers to help professional locate the services they need to conduct their business. Diego Simon states, "Since Guru has been so well received by the market, it has caught the attention of many service providers. There are over 100 companies that sell CRM or website solutions for real estate companies throughout Brazil. Guru has improved our relationship with existing partners and helped to attract new partners. In some cases, the providers offer special discounts to our clients so this helps us leverage our relationships to offer better deals for our customers.