RealtyTrac has selected Prudential California Realty as the first member of the RealtyTrac Network (RTN), a licensed network available to leading independent and franchised brokerage companies across the nation.
Through RTN, Prudential California Realty will build a sustainable competitive advantage in Southern California with exclusive access to buyer and seller leads, market insights, brand exposure and advertising resources.
“Membership into the RealtyTrac Network is highly selective. We hand-pick brokerages based upon their market ranking and their proven performance as a residential real estate brokerage company,” said RealtyTrac CEO Jamie Moyle. “Prudential California Realty is one of the nations most respected and innovative real estate brokerages and is a perfect fit for this premier network.”
“In general, for real estate agents, the level of support provided to them by our brokerage is the deciding factor in where they work. According to Annette Scherrer-Cosner, co-owner at Prudential California Realty, “Equipping our agents with the latest industry resources is paramount to our strategy for success. Our agents are worth every penny of this investment and more.”
RTN members have access to the most comprehensive housing information and data in the U.S. via Homefacts.com (a RealtyTrac subsidiary) and a number of other commercial data sources. Each brokerage is given access to a customized feed of unique properties aggregated by RealtyTrac nationwide and a sophisticated search tool that enables network members to hone in on listing leads that meet very specific criteria.
“The broker network allows us to ensure a consistently high level of service for consumers using RealtyTrac who request help from a local real estate expert,” added Moyle. “We’re thrilled to see our proven national brand — backed by more than 15 years of online marketing experience — reach to the local market level through exclusive brokerage relationships with amazing brokerage companies like Prudential California Realty.”