This acquisition will in the words of the CEO and Founder of Floorplanner Jeroen Bekkers bridge the “Imagination Gap”, the inherent inability for many property shoppers looking to buy or rent property to truly visualize how a property would look with their own furniture and possessions.
Floorplanner recently commissioned research which found that nearly ¾ of those surveyed could not visualise themselves, their furniture or their belongings in a property for sale or to rent, even after viewing pictures online. This is what Floorplanner describe as the “Imagination Gap”.
This “Imagination Gap” has serious impact for real estate agents and property portals as the survey went on to find that again a staggering 3 out of 4 respondants stated that they would be less likely to purchase or rent a property if they cannot imagine living in it.
The value of this integrated floor plan experience to property portals can be assessed by the research taken from usage of Floorplanner on the leading Dutch property portal Funda where user experience shows a 50% increase in time spent on listings that feature a floor plan.
Floorplanner is now available in 14 languages and to date over a 1,000,000 floorplans are created with Floorplanner every month.