Realtor.com® has just launched realtor.com® rentals app for iOS and Android smartphones. The company promises that, with this new tool, consumers can now search nearby rental apartments, homes, condos and townhomes on their mobile phone, with approximately 90% of rentals listings data updated every 15 minutes.
Realtor.com® says its rental app offers consumers a unique user experience through its photo-centric view. To efficiently present the information that many searchers consider most important – property photos – this differentiated view allows users to scroll through rich images directly from the search feed, thereby increasing navigation efficiency and presenting the most important information to consumers first. Users can also filter by listings they have viewed directly on the map or in a list, view and filter by properties they have contacted, as well as get notifications when new rentals fitting your specifications hit realtor.com. Using the app's intuitive tools, renters can sort and filter results that best meet their individual needs, like parking, in-unit laundry, pet-friendly listings and more.
Over the last few years, realtor.com® has seen a surge in rental searches, resulting in a 56% increase in unique users looking for rentals on the realtor.com® website year-over-year[i]. Consumers are also spending more time reviewing rental property pages on realtor.com® with a 47 percent year-over-year increase in rentals page views on the website. [ii]
"This increased demand for rentals listings, paired with the demonstrated success of realtor.com® in the mobile space, made launching the realtor.com® rentals application a natural next step," said Scott Boecker, chief product officer at Move. "Realtor.com is focused on helping people love where they live — whether you're buying, selling, or renting a home. The launch of our new rentals app for iOS and Android takes this commitment to the next level, conveniently delivering our rentals experience to users on their handheld devices."
In addition to the powerful search tools that the app boasts, the realtor.com® rentals app delivers accurate and up-to-date rental listings. Realtor.com® leverages its unique, direct relationships with more than 800 Multiple Listing Services (MLSs) and thousands of apartment communities to aggregate fresh, accurate listings, empowering renters to search with confidence and efficiency. Approximately 90 percent of the realtor.com® rentals listings are updated every 15 minutes, and the listings feeds are vetted by the realtor.com® team of data quality specialists, to better ensure that the app delivers listings that users can trust.
With the realtor.com® rentals app, renters now have access to enhanced features, including:
[i] Source: Q1 2013 vs Q1 2012 Daily UU average
[ii] Source: Q1 2013 vs Q1 2012 Page Views