The month of May marked a milestone for Rumah123.com, Indonesia’s No.1 property website and part of the iProperty Group, as it surpassed the one million mark in unique visitors, the highest growth achieved to date by any property portal in the country.
In a statement released, iProperty Group’s Chief Executive Officer, Shaun Di Gregorio said, "We are thrilled with the significant growth that Rumah123.com has achieved in May 2013. Crossing the one million unique visitor mark is an affirmation that more and more property buyers and investors in Indonesia are turning to the internet to look for property and choosing Rumah123.com to find their dream home or next property investment. The success in unique visitors also further widens the gap between Rumah123.com’s nearest competitors in Indonesia by 32%.”
Attributing the success of the portal to the company’s continuous efforts to improve the property listing quality and user experience, Di Gregorio said that exceeding the 1 million mark in unique visitors is certainly a significant milestone for Rumah123.com. This record breaking number represents a 38% increase in unique visitors compared to November 2012.
“Rumah123.com has boosted its dominance as the most-trusted property portal that property buyers and investors are turning to when it comes to searching for that dream property and property related information. Widening the gap against our nearest competitor is also a significant milestone. The results clearly show that year after year, Rumah123.com is meeting the needs of property buyers and investors while successfully being the partner of choice for our customers,” added Di Gregorio.
He added that according to Internet World Stats, there were 2.4 billion internet users in the first quarter of 2012, with Indonesia reporting over 55 million internet users. eMarketer, an independent market research company that provides insights and trends related to digital marketing, media and commerce, projects about 29% of the population, or 72.7 million people, will have access to the internet by the end of 2013. That penetration rate is expected to climb to 39.8% by 2016, accounting for 102.8 million internet users.
“With such high projected growth in internet users in Indonesia, we foresee that the number of property buyers and investors turning to the internet to find their dream home will certainly sky rocket. The growth will be phenomenal and it is important for us to continue to ensure that we meet this rising demand by providing quality content and exceptional services. Our recent iProperty.com Asia Property Market Sentiment report also showed that respondents from Indonesia are already turning to Rumah123.com to search for property compared to any other medium,” added Di Gregorio.
Since the portal was acquired by the iProperty Group in 2011, Rumah123.com has continued to emerge the clear leader in Indonesia.
“With over 140,000 listings and the most comprehensive and up-to-date news, Rumah123.com offers property buyers and investors the friendliest search experience. We provide them with the most comprehensive information that helps them make an informed decision. After all, buying a property is a big investment and having all the right information makes the decision process easier. We strive to meet the demands of property buyers and investors and we do so continuously enhancing the search experience. Our user-friendly layout has created significant increases in total visits and engagement,” said Di Gregorio.
Rumah123.com strives to continuously ensure that users to the site have an easy navigation, efficient search and overall experience. The content on Rumah123.com is constantly updated with content that is relevant for property buyers and investors. The stream of content is supported round the clock by a strong Facebook network of over 240,000 fans, and a Twitter network of almost 25,000 followers.
Elaborating further, he added that the five top areas that property buyers and investors in Indonesia searched for the last six months was Bintaro, BSD, Cibubur, Kemang and Gading Serpong.
Di Gregorio elaborated that these areas were high in demand due to its lucrative investment opportunities.
“Prominent institutions such as PricewaterhouseCoopers and Urban Land Institute believe that Jakarta is one of the most lucrative Asia Pacific cities for property investment. The most demanded properties in Jakarta at the current stage are apartments, residences, and offices. Areas such as for industry, hotels, and villas are also in high demand. With the swift growth in Indonesia’s burgeoning middle class group, demand for property will remain high in the Greater Jakarta area and in other major cities, as it is bolstered by the low mortgage to GDP of 2.4 percent,” concluded Di Gregorio.