Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing 'likes' on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.
Retailers and brands are therefore increasingly focusing their attention on social commerce.
But, many struggle with the question: "How do you convert a 'like,' a 'tweet,' or 'pin' into a sale or a higher UV count?"
In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyse Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.
Here are the top three trends that promise to transform social media into a viable commerce platform: