Pedro Neira has stepped down as CEO Peru's market leading Adondevivir. Pedro co-founded Adondevivir 4 1/2 years ago. In addition to being the CEO of Adondevivir, Pedro is the Vice President of the IAB in Peru.
Adondevivir is the market leader in the emerging Peru market. The other major sites in the market are the Grupo El Comercio owned Urbania and the rapidly growing LaEncontre. These three sites are the main operators in this early stage market.
Adondevivir is majority owned by Navent, the South American portal investment business based out of Buenos Aires in Argentina.