Peru’s AdondeVivir.com has appointed Gisella Postigo as its new Commercial Director. Postigo who was in the role of Business Director, has over ten years experience in the commercial management of major companies sectors as diverse as port logistics, marketing of food products and the sale of technology products for the home.
During the past five years, Postigo was in charge of the commercial management AdondeVivir.com portal, so she is quite familiar with the challenges associated with the mindset of construction companies and agents responsible for buying, selling and renting of properties; she was very successful in advertising their local supply through innovative digital platforms, such as AdondeVivir and Navent Group.
Postigo has made solid business connections for AdondeVivir.com, as well as enabled the exchange of ideas to further advance the portal’s commercial strength. She has helped consolidate, in a very short time, the domestic market in terms of real estate listings online.
This is reflects in the nearly 150 construction and 400 affiliated estate agents’ payments portal services in more than 4,000 institutions that advertise gratis on the platform and in over 90% of the renewal fee of portal customers.
Gisella Postigo said: "Since I joined AdondeVivir, my goal was to make it, the market’s best known and most used online classifieds portal. Today, thanks to the work accomplished by the whole team, we have managed to push the trend in the online advertising sector, and companies now include in their annual budget an allocation for the digital medium, and they consider the portal as a fundamental part of their advertising campaigns."
The Business Administrator who currently heads the portal team, highlighted the technology innovation and human contact with customers and/or users, for which AdondeVivir is well known: "In the company there are no answering machines, whenever a customer calls us, he/she finds an actual person on the other line, happy to assist them. That is our company’s difference, and it is the direction in which we will continue to strive as we enter this new phase."
Adondevivir is majority owned by Navent, which is the market leader for online classifieds in Latin America, based out of Buenos Aires, Argentina.
Edited by: Gordana Davila