Move, Inc. appointed Barbara O'Connor as Chief Marketing Officer. Formerly executive Vice President at Move, she will continue to lead the overall strategic brand vision of the organization and marketing initiatives.
Under O'Connor's leadership, the marketing team has significantly increased the company's share of voice in tier one media outlets and social channels. The brand campaign has increased engagement with new and existing audiences and advertising clients as well.
"Since joining our team in 2012, Barbara has been truly instrumental in strategically creating and executing our marketing efforts at Move, especially with the 'Find It First' campaign," said Steve Berkowitz, chief executive officer of Move. "Barbara has built an A-list team of marketing professionals, many of whom have followed her from her previous roles at top tier brands. We are lucky to have someone of Barbara's caliber at Move."
A 25-year marketing veteran, O'Connor has led marketing for the likes of Yahoo!, Apple, Netscape Communications Corporation and OnLive! Technologies.