More than 3.7 million women across the UK now have direct access to NeedAProperty’s thousands of flats and houses for sale and for rent, through their favourite magazine websites. This follows the new partnership of NeedAProperty.com with Hearst Magazines UK, the largest digital publisher in the UK. Their reach extends to 1 in 3 UK women and 1 in 4 UK adults.
The new partnership will allow online readers of Cosmopolitan, Company, Reveal, Best (at the newly launched Bestdaily.co.uk), Handbag.com and Allaboutyou.com, (which incorporates Country Living, House Beautiful and Prima), to directly browse through the thousands of flats and houses for sale and for rent across the UK, currently on NeedAProperty’s portal. The partnership has launched with Cosmopolitan and the other titles going live within the next few days.
Scott Green, CEO of NeedAProperty.com comments: “This is fantastic news for us, the estate agents and lettings agents on our property portal, as well as their clients. It will increase the national exposure of their properties to up to a quarter of the women in the UK, via the country’s most popular online magazine websites.
“Better still, readers will be online in their free time, browsing their favourite online magazines, which is the best time to offer them our unique property search experience.”
Corinne Sugar, Strategic Director of NeedAProperty.com adds: “Our partnership with Hearst Magazines UK will ensure that those who don’t know about NeedAProperty.com soon will. Our portal’s popularity is growing as browsers become familiar with the site and its unique offerings, such as searching for a home by travel time to work.”
NeedAProperty.com is Britain’s ‘low cost alternative’ to Zoopla and Rightmove. It is a unique, world class property portal with one of the most technologically advanced property search platform on the market. The company claims that, its cutting edge design also provides house hunting features that are not available on any other portal.
The property portal states that, with its listing prices at approximately 1/6th the price of Zoopla and Rightmove - the leading property portals in the UK - NeedAProperty.com is growing in popularity with all estate agents, and lettings agents, from the large national groups to the smaller independent agencies, who make up a significant majority of those in the country.
According to the company, thousands of estate agents in the UK have been posting their properties online with NeedAProperty.com. Sugar continues, “93% of people looking to move or rent start their initial search online. The monthly average of online property searches is already estimated at 13.9 million visitors, so to have an opportunity to reach more browsers while they are already browsing an online magazine in their leisure time is very positive.
“We are confident the deal with Hearst Magazines UK will make a significant difference to the amount of viewing traffic our properties get, which can only be good news for our clients and another USP for estate agents to offer when they go to valuations.”
Edited by Gordana Davila