California-based RealtyTrac® has signed a strategic alliance agreement with Colorado-based REAL Trends, a communications and consulting company considered to be the leading source of analysis and information on the residential brokerage and housing industry.
RealtyTrac's alliance with the brokerage media powerhouse is aimed at leveraging both companies’ extensive housing data resources to provide the latest market trends, statistics and analytics in the industry today.
The enterprise calls for RealtyTrac and REAL Trends to work jointly on many levels, including conducting surveys to cull data from leading real estate brokerages across the country, as well as utilizing their media relationships and contacts in a cooperative effort to create mutual media stories and reports on general housing industry topics.
“We are honored to be joining forces with REAL Trends, a longtime leader in providing news and information to real estate professionals for almost three decades,” said RealtyTrac CEO Jamie Moyle. “Both companies bring tremendous credibility to this relationship, benefitting both organizations through the sharing of our extensive databases and media prowess to expand our reach both locally and globally.”
Both organizations share a high level of respect for the residential brokerage community and understand the value of the insight those brokers who operate the top-ranked brokerage firms bring to understanding the status and trends of the recovering housing market.
“We are very excited to be working formally with RealtyTrac to develop new sources of key information and business opportunities for the brokerage industry and our clients,” said Steve Murray, president of REAL Trends. “They are an unquestioned leader in providing reliable housing market information and we are proud to be associated with them.”
Edited by Gordana Davila